Case study
Meadows Fitness
Redefining fitness, fostering strength — a full rebrand, street-facing graphics and website for a fitness studio.
The challenge
Standing out in a booming fitness market
With the fitness industry booming, Meadows Fitness Studio needed to differentiate itself from the competition.
- •Create a cohesive brand identity that truly captures the essence of Meadows Fitness Studio – a place that redefines fitness as more than just workouts.
- •Create marketing materials & website that reflects the goals of the studio.
Click here to view the full-scale business branding completed for www.meadowsfitness.ca
Client intro
Champion athlete, devoted mother, and inspiring fitness coach
“From Athlete to Coach: Guiding Others Towards Strength and Confidence.”
Client Name: Laura
Profession: Personal Trainer, Fitness Studio Owner
Background:
Former Athlete, Laura realized her passion for fitness and her ability to share this with and inspire others is her why.
Laura's coaching philosophy is rooted in empowerment, resilience, and holistic well-being. She believes in intelligent programming, pushing her clients beyond their mental barriers, and fostering a supportive community that thrives on inspiration and encouragement.
Project vision
Champion spirit meets a welcoming environment
The vision was to blend the champion spirit of the founder, Laura, with a welcoming, holistic environment that encourages a sustainable and comprehensive approach to well-being.
Step 1:
Logo Creation
Update the original logo to reflect a fresh and contemporary feel while still retaining elements that echo the essence of Meadows Fitness Studio.
Design Aesthetics & Messaging:
The design successfully transformed the original logo into a design that embodies the dynamic spirit of the brand, seamlessly blending tradition and modernity.
Step 2
Mood Board & Color Palette
Craft a brand identity that transcends beyond the logo, giving a unified look and feel across all brand touchpoints.
Introduced a hex code color palette, font styles, and a mood board capturing the ethos of holistic well-being and strength.
Step 3
Window Decal Design
Design a captivating street view entry, making it an inviting visual introduction to the studio's interior.
TWA Studio was able to create a design aligning with the brand's aesthetic, which was then transformed into a window decal, enticing potential members even before they step inside.
Photography & Videography by Blackmore Media / Photographer Rachael Little
Step 4
Website Design & Launch
Successfully launched a full-scale website, offering a user-friendly interface with informative content about the trainers and the versatile programs offered. Curated a launch video reel, promotional ad graphics, and templates for social media, ensuring a cohesive and recognizable brand voice across platforms. This aided in successful sign-ups and increased brand awareness!
“This website is a testament to Laura, her hard work and her accomplishments”
The launch
Launch reel & showcase carousel
The new Meadows Fitness brand made its debut with a launch reel and multi-slide carousel on Instagram.