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    Case study

    Brand IdentityVisual IdentityWebsite DesignSocial Media Templates

    Avan Patel Photography

    A brand and website that let the photography shine.

    Industry: Photography

    The challenge

    A distinct photographic style needs a brand and site that show it

    Avan's photographic style is distinct, and the brand and website needed to show it. Prospective clients also needed an easy way to browse the work and get in touch.

    Client intro

    A photographer with a strong personal style

    Avan Patel is a photographer with a strong personal style and a client base that keeps growing. The work speaks for itself, and the goal was to build a brand and a site that stay out of the way of the images.

    Project vision

    “Get to know the goals, the audience and the aesthetic first. Then build a brand strategy and a site that stay out of the way of the images.”

    Step 1:

    Initial consultation and brand identity

    It all started with an in-depth consultation, and Avan came away with a logo, colour palette and typography that fit the work beautifully.

    Avan Patel brand identity 1
    Avan Patel brand identity 2
    Avan Patel visual identity color palette and typography
    Avan Patel visual identity logo lockups

    Step 2

    Visual identity

    Business cards, marketing materials and social graphics that all share the same visual elements, so Avan looks like Avan everywhere.

    Step 3

    Website design and development

    Clients can now explore the portfolio with ease. The site is intuitive, responsive (it adapts to any screen size) and simple to navigate.

    Avan Patel website screen 1
    Avan Patel website screen 2
    Avan Patel website screen 3

    Step 4

    Social media launch

    The new brand made a splash with launch graphics and videos to announce it!

    “A brand that is a perfect match for the photography.”

    Testimonial

    What the client said

    Avan Patel, photographer

    Avan Patel | Avan Patel Photography

    “Working with Corryn was fantastic. They truly understood my vision and created a stunning brand that perfectly represents my photography style. The website is beautiful, functional, and easy to navigate.”

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