Case study
Fernhill Floral & Design Co.
Stunning floral designer Website Design & Development — botanical artistry meets digital strategy.
The challenge
Elevating a floral designer’s digital footprint
Fernhill Floral & Design Co. is partnering with TWA Studio to elevate its digital footprint. TWA Studio, known for its innovative online strategies, will enhance Fernhill's online visibility, showcasing their exquisite floral arrangements and unique home décor to a broader audience. This collaboration aims to blend Fernhill's botanical artistry with TWA's digital expertise, promising an enriched online experience for customers and increased engagement across digital platforms.
- •The need for a distinct brand identity that showcases their expertise in floral design
- •Creating a website where clients can contact her directly
See the stunning website completed for www.fernhillfloraldesign.com
Testimonial
What the client said
Kaitlyn Sumner | Owner, Fernhill Floral Design
“Working with TWA studio has taken my brand and website to a level I wouldn't have been able to achieve myself. I am beyond grateful for the time, dedication and continued web support I receive from TWA. Highly recommend for all your business needs for web design, branding and so much more.”
Client intro
Botanical passion meets design
“Merges botanical passion with design, enhancing lives with beauty.”
Client Name: Kaitlyn
Profession: Floral Designer
Background:
Kaitlyn Sumner, owner of Fernhill Floral & Design Co., merges botanical passion with design, enhancing lives with beauty.
Project vision
Botanical artistry meets digital strategy
A refined visual identity and a site that handles the admin so Kaitlyn can focus on the flowers. The collaboration blends Fernhill's botanical artistry with TWA's digital expertise.
The goal is an enriched online experience for customers and increased engagement across digital platforms, with a website where clients can reach Kaitlyn directly.
Step 1:
Brand Identity
Revamping their current logo into a brand & visual identity that reflects their expertise in floral design.
Design Aesthetics & Messaging:
A logo suite that seamlessly represents Fernhill Floral Design, symbolizing the harmony of exquisite floral arrangements, customer delight, and innovative design services.
Step 2
Mood Board & Color Palette
Created a brand mood board, color palette, and typography guidelines that perfectly blend elegance with creativity, capturing the distinct essence of Fernhill Floral & Design.
Step 3
Website Design & Launch
Successfully launched a comprehensive platform that showcases Fernhill Floral Design's exquisite floral arrangements while streamlining administrative functions, facilitating seamless operations for the business and enhancing customer experience.
“In our collaboration with Fernhill Floral Design, we set out to enhance their digital presence, focusing on website revitalization and logo creation.”
Our journey involved a comprehensive redesign of their website, coupled with the development of a distinctive logo that truly represents their brand. This effort has not only elevated Fernhill Floral Design's online identity but also broadened their reach, providing a stronger platform for customer interaction and engagement. This case underscores the significance of integrating digital design elements, like website aesthetics and logo identity, with a company's core values to drive growth and improve customer connection.
This initiative showcases TWA Studio's commitment to leveraging digital design innovation in harmony with Fernhill Floral Design's ethos, demonstrating the power of targeted digital enhancements in today's competitive landscape.
The launch
Launch reel & showcase carousel
The new Fernhill Floral brand made its debut with a launch reel and introductory carousel on Instagram.