Case study
Simply Nu U Beauty
New website design and the creation of custom cards for a makeup, esthetics and lash studio.
The challenge
Standing out and booking online in a crowded beauty market
Simply Nu U Beauty sought TWA Studio's expertise for website design and custom cards/care cards/certificates.
- •Limited Online Visibility: Struggling to stand out in the crowded beauty market, Simply Nu U needed a stronger online presence to attract new clients.
- •Inefficient Booking Process: The absence of an effective online booking system limited customer conversion opportunities.
- •Need for Competitive Differentiation: To stay ahead, Simply Nu U aimed to leverage digital innovations for a distinct market presence.
See the website design & development completed for www.simplynuu.ca
Client intro
The talented force behind the beauty revolution
“IF YOUR DREAM DOESN'T SCARE YOU, IT'S NOT BIG ENOUGH”: Craig D. Lounsbrough
Client Name: Jocelyn
Profession: Makeup Artist, Esthetician
Background:
Meet Jocelyn, the talented force driving the beauty revolution at Simply NuU Beauty. With a passion ignited three years ago, Jocelyn embarked on her journey into the lash industry, and since then, her dedication and expertise have soared to new heights. Driven by a love for her craft, Jocelyn has poured her heart and soul into every aspect of Simply NuU Beauty. From mastering the art of lashes to continually expanding her services, she approaches her work with unwavering dedication and an unyielding commitment to excellence.
Project vision
A leading digital beauty destination
The collaboration between Simply Nu U Beauty and TWA Studio for website design is driven by owner Jocelyne Welton's vision to blend high-quality beauty services with an exceptional online user experience. Aimed at transforming Simply Nu U into a leading digital beauty destination, this partnership focuses on:
- •Reflecting Quality: Crafting a website that showcases the sophistication and breadth of Simply Nu U's services.
- •Improving Accessibility: Developing an intuitive, user-friendly platform for easy service exploration and booking.
- •Strengthening Brand Identity: Establishing a consistent, recognizable online presence to connect with both new and existing clients.
- •Expanding Reach: Using the website as a tool to increase visibility and attract a broader audience, fostering business growth.
- •Realizing Jocelyne's Vision: Materializing the founder's commitment to beauty and client well-being through a modern, digital approach.
Step 1:
The Plan
Our strategy for the Simply Nu U project was marked by meticulous preparation, deliberate design, and accurate execution. Leveraging cutting-edge tools and technologies, we turned our innovative ideas into tangible outcomes. Partnering closely with Jocelyne Welton was crucial, ensuring that every aspect of the project aligned with Simply Nu U's ethos and objectives.
Step 2
Mood Board & Color Palette
Setting the tone for the online presence: bespoke, calming.
Step 3:
Embracing Imagery
On the website, we've encapsulated the unique beauty of Simply Nu U Beauty's services, under the guidance of owner Jocelyne Welton. Using imagery, we convey the meticulous care and expertise applied to every beauty treatment offered, making the quality and passion behind our work immediately evident to our visitors.
Photographer Dopamine Media
Step 4
Website Design & Launch
The launch of Simply Nu U's website marked a significant milestone in the brand's digital journey. It resulted in increased engagement, higher traffic volumes, and positive feedback from clients. The seamless integration of booking and browsing capabilities significantly improved the customer journey, leading to an uptick in appointments and inquiries.
Post-launch, TWA Studio continued to monitor the site's performance, making adjustments as needed to optimize user experience and search engine rankings.
Mobile Optimized Website Launch Reel
Instagram Launch Reel
Launch video showcase of the new Simply Nu U mobile website, booking flow, and brand aesthetic.
View Reel on InstagramIntroductory Launch Carousel
Multi-slide Brand Showcase
Educational carousel introducing the new Simply Nu U online home, services, and aesthetic experience.
View Carousel on Instagram
“TWA Studio enhanced Simply Nu U's digital footprint, solidified its position in the competitive beauty industry, & showcased the impact of combining aesthetic beauty services with strategic digital design.”
The launch
Launch reel on Instagram
The new Simply Nu U brand made its debut with a launch reel, sharing the reveal across social.