Why Your Website Speed is Costing You Customers

Every Second of Delay Cuts Conversions by 7%

If your website takes more than three seconds to load on a mobile device, more than half of your visitors will bounce before seeing your offer. Mobile users in the Okanagan expecting fast local answers will simply tap back and choose another result.

Google Core Web Vitals Explained

Google directly factors page performance into search ranking algorithms through Core Web Vitals:

• LCP (Largest Contentful Paint): How quickly the main content loads. Target: under 2.5 seconds.
• INP (Interaction to Next Paint): How responsive the page feels when tapped or clicked. Target: under 200ms.
• CLS (Cumulative Layout Shift): Visual stability so elements don't jump around unexpectedly. Target: under 0.1.

How We Engineer Blazing Fast Sites

At TWA Studio, all our web builds utilize modern asset optimization, next-gen image compression (WebP/AVIF), clean semantic markup, and server-side edge caching to deliver near-instant load speeds across desktop and mobile devices.